Why do we need to think green marketing?
The world has a limited amount of natural resources and space to dedicate to waste. Choices within the marketing mix can greatly influence the impact on the environment that your organisation makes in order for you to market your products and services. Typical areas of key concern are printing, where huge amounts of water and oil based chemicals can be used, as well as paper and the impact paper production has on the environment which can be immense. There are ways to reduce this impact and still use paper and print, but there are also ways to perhaps transfer some activity into electronic media. We must always consider social inclusion as not everyone has access to the latest technology, but where possible we must all start to consider our planet and the effect we have on it.
