Distribution Whatever marketing collateral that is produced it has to be distributed out into the market place. If this is Direct Mail it can be in the daily post or special delivery. If it is an e-newletter it goes 'through-the-wire' to its destination. Clearly, some methods are more ecologically favourable than others. It is all to do with who you are targeting but even so there are ways to minimise unnecessary waste. Specifying duel fuel or electric delivery vehicles is one way whilst carefully targeted direct mail is another.
